I can see them making serious moves to become a Tier1 supplier (buy Magneti-Marelli, build “Gaxaxy Car”), an major automotive chipmaker (ADAS and IVI silicon) and be the biggest IoT supplier (consumer devices, phones and tablets). They can offer full support of Google Android and connected home appliances developed from Open Source TizenOS. In many ways even Intel is helping them do it!
Tier1 suppliers like Continental tend to be nervous about Tier2 like MobileEye and Intel working directly with their OEM customers. Thus they have alternate strategies.
Harman acquired its OTA technology from Red Bend and needs to make sure all silicon suppliers to automotive are partners since the vehicles are never monolithic implementations.
Hoffmann Group Consulting, LLC 