In 2016 Renesas Electronics selected the city of Stratford, Ontario, Canada (sister city to Willam Shakespeare’s birth city in the UK) to develop the first chapter of it’s self-driving car development program. Renesas autonomyTM has a target to demonstrate engineering accomplishments at CES each year thereafter. A team of scientists and engineers were assembled from University of Waterloo and BlackBerry QNX in nearby Ottawa and Waterloo.
Situated in an overlapping tech and automotive corridor this North American site provided a unique combination of small and large economies, international trade boundaries and automotive engineering talent on hand. The city is mostly famous for hosting one million visitors each year to its world class theatre program during the summer festival. As cities evolve along with car development increasing in automation, Stratford is determined to also establish itself as a tech and cultural center to welcome the next generation of innovation and entertainment that millennials expect.
Magney who was at Nvidia’s GTC in Munich this week, said, “Nothing different… Nvidia advocates fusing raw data despite the high capacity physical layer. Nvidia claims their architecture can handle massive amounts of data so no need to process outside of the domain controller.”
Renesas Electronics is investing in helping its customers, Tier1 suppliers and Car OEMs pre-solve some of the more troublesome challenges to production. The lessons learned will not only speed up autonomy becoming available in regular cars, but a lot of other safety features will be added to your next car along the way as a result of the practical research.
Saving lives will be worth celebrating, although the engineering effort is large with many investors needed. Sign up and attend the webinar produced by Automotive World at making-autonomous-car scheduled to go live Oct 18, 2017, at 10:00 AM EDT or your local time zone.
“While vehicle domain interaction is a well-known challenge, GENIVI has a unique opportunity to play an integral role in defining the necessary cross-domain paths,” said Peter Schönenberg, president, GENIVI Alliance.
“The tech and commercial gaps exist because the promise of cheaper, safer, higher quality and more sustainable mobility requires fundamental advancements in technology along with shifts to new business models. This… transformation… is complicated and fraught with uncertainty. No single player in the ecosystem is responsible for the gaps, but all need to be engaged to help close them.”
Without a mandate and industry-wide standard for V2V communication, automakers are delaying their V2V implementations. Ford, for instance, has put a hold on installing V2V technology in its vehicles, which can cost up to $350 per vehicle. Without a common standard adopted by all automakers, cars made by different manufacturers may not be able to communicate with each other, diminishing the V2V’s value.
The auto industry is great at setting standards in the automotive segment, but after almost two decades trying to create a standard for V2V, they are depending on a government mandate, surprisingly one that would cost them money to implement.
A merged Hyundai-FCA would make it the largest auto manufacturer in the world, with the companies combined having sold a total of 11.5 million vehicles last year. In comparison, Volkswagen was the largest manufacturer in 2016 with 10.3 million sales, followed by Toyota with 10.2 million and GM with 10 million.
When Hyundai entered the US market decades ago, there was a lot of skepticism and the product quality was low, but today they carry a powerful market influence. FCA would probably benefit since their brand is not so strong these days.