Magney who was at Nvidia’s GTC in Munich this week, said, “Nothing different… Nvidia advocates fusing raw data despite the high capacity physical layer. Nvidia claims their architecture can handle massive amounts of data so no need to process outside of the domain controller.”

“We know we are behind our rivals right now,” said Shoichi Goto, director in charge of vision and sensing technologies at the firm’s automotive R&D division.

“But we have developed key LSI (large-scale integration) chips for advanced image processing and sonar sensing that would give us major advantages, using expertise from television sets and cameras.”

Renesas Electronics is investing in helping its customers, Tier1 suppliers and Car OEMs pre-solve some of the more troublesome challenges to production. The lessons learned will not only speed up autonomy becoming available in regular cars, but a lot of other safety features will be added to your next car along the way as a result of the practical research.

“While vehicle domain interaction is a well-known challenge, GENIVI has a unique opportunity to play an integral role in defining the necessary cross-domain paths,” said Peter Schönenberg, president, GENIVI Alliance.

“The tech and commercial gaps exist because the promise of cheaper, safer, higher quality and more sustainable mobility requires fundamental advancements in technology along with shifts to new business models. This… transformation… is complicated and fraught with uncertainty. No single player in the ecosystem is responsible for the gaps, but all need to be engaged to help close them.”

Tesla’s move could prompt Nvidia’s other auto partners to take a closer look at AMD as an alternative to Nvidia, which has been the dominant player in the market so far.

Without a mandate and industry-wide standard for V2V communication, automakers are delaying their V2V implementations. Ford, for instance, has put a hold on installing V2V technology in its vehicles, which can cost up to $350 per vehicle. Without a common standard adopted by all automakers, cars made by different manufacturers may not be able to communicate with each other, diminishing the V2V’s value.

A merged Hyundai-FCA would make it the largest auto manufacturer in the world, with the companies combined having sold a total of 11.5 million vehicles last year. In comparison, Volkswagen was the largest manufacturer in 2016 with 10.3 million sales, followed by Toyota with 10.2 million and GM with 10 million.

Nissan LEAF’s leap to automated parking is a testament to the fact that lower-priced cars can now offer automated car features. That’s partly due to the availability of chip and software solutions that car OEMs and Tier 1 companies can quickly customize to create surround view-based auto-parking systems.