All posts by Joel Hoffmann

www.linkedin.com/in/joelhoffmann

Managing Driving’s Many Distractions

Speech-to-text, rated at 3.06, was distracting enough in error-free lab conditions and rated 4 or higher in regular driving conditions. The problem is how error-prone speech-enabled texting can be. Driver anxiety and distraction shot up when they corrected—and driving became secondary.

Read the full article at: www.wsj.com

Sadly, speech recognition costs almost as much mental energy as texting by hand it seems. No wonder we continue to handle the device by hand.

SK Telecom and Intel collaborate to develop AI autonomous car system

SK Telecom last Thursday signed a memorandum of understanding with Intel to cooperate on developing Vehicle-to-Everything (V2X) communication and deep-learning based video recognition technologies

Read the full article at: safecarnews.com

MOU’s are worth the paper their written on unless the parties signing them have a clear strategy and intention to follow through. What do these companies have to back up their MOU?

Ford appoints Blackberry as Tier One software supplier

Apple, Samsung, Google parent Alphabet Inc. and other tech companies are looking to ink supply agreements with auto makers or are developing their own systems for autonomous vehicles and other services.

Read the full article at: safecarnews.com

Who in the supply chain is left out here? The Tier1s are struggling to find their new profit pool as software is yanked away from them and they follow the smartphone development model, namely lower profit.

How Intel Can Better Address The Qualcomm/NXP Tandem

However, I noticed that only Nissan (OTCPK:NSANY) and BMW (OTCPK:BMWYY) are the major car brands included in Intel’s infographic

Read the full article at: seekingalpha.com

Intel’s automotive division missed the opportunity to lead in something they started, namely Open Source Automotive software, but instead chose to quietly drop support to the tune of millions of dollars investment just before the market for this became strong and in pursuit of the next shiny object, ADAS.

 

They are good at starting new markets but terrible at sustaining support and with execution. I remember trying to make this chart while in that division to visually compete with another exaggerator, nVidia. The auto industry is not impressed by empty claims from 3 years ago.

NVIDIA CEO Envisions AI Enabling Cars to Customize Driving Experience

“The thing about software is that its quality improves over time, while people’s ability to drive diminishes,” Huang said. “The answer is to develop really great software.”

Read the full article at: safecarnews.com

He forgot to mention Open Source, possibly because while nVidia may benefit from it, they may not contribute much back to the community. In auto you must collaborate to get “really great software”

GENIVI Alliance Member Newsletter October 2016

GDP Demonstration – Renesas Electronics Corporation
Renesas has a long history of supporting the GDP platform and every generation since inception. They demonstrated their Porter board running on the GDP platform with the newest user interface and application launcher. Future M3 Starter Kit implementations will provide automotive grade hardware for developers at an affordable cost increasing the reach of the GDP to non-automotive developers.

Read the full article at: us7.campaign-archive2.com

“The key to engagement with automotive software developers is visibility, contribution and support” – Steve Crumb

Tesla sets price of $8000 for self-driving feature

The autonomous-driving software still needs to be validated, and regulators must approve it, the company said

Read the full article at: safecarnews.com

Clearly a bold step, one of many in a line of successes and failures. Monetizing driving automation makes sense, but only if it is done safely, a driverless taxi carries a lot of risk when mixed with other cars on the road from 1990s onward.