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SBD / Nielsen Infotainment Satisfaction Study

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SBD / Nielsen Infotainment Satisfaction Study published in June 2015 is a quick to digest summary of important market research.

Source: www.sbd.co.uk

Excellent summary of how many complex IVI systems are not making customers happy, leading to entry by external players (Read: Apple/Google/others). Time to focus on ADAS and driving systems while IVI becomes less valuable.

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