Using technology embedded in its cars, she said, a customer who owns a Chevrolet Malibu could step into a Cadillac CTS and the luxury car could import from a smartphone app the driver’s preferences for how the car should function.

Source: www.reuters.com

Sounds so simple to do, but with the massive silos in GM dividing interests, this will be a remarkable development and one that will really help get renters at Hertz to select the same brand of car they own at home!