Since Google Fiber launched, Comcast, AT&T and Centurylink have all begun to offer superfast broadband speeds in certain markets, including AT&T offering its U-Verse Gigapower service in Kansas City and Austin, Texas, where Google Fiber operates

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You have to wonder if the pressure from Google to light up glass in neighborhoods spurred this development. Alphabet still wins with video capable ad endpoints supported by others. (subscription to FT may be need to read article)