Ford and Amazon collaborate to integrate Alexa with Ford vehicles | Telematics Wire

This industry-first in-car capability through Ford SYNC 3 AppLink simply requires drivers tap the voice recognition button on the steering wheel, then say “Alexa,” followed by a question or command.

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Amazon Alexa seems so much more accurate and intuitive than Siri or other voice services. I wonder if the car environment will retain that ease of use.

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