Suzuki owns over 50% of Maruti Suzuki and is a supporter of Linux Foundation AGL. AGL is trying hard to avoid endorsing Android Auto or Apple CarPlay by developing Smart Device Link (SDL) further. Ford promotes that you need to support all efforts to integrate a phone and let the customer choose what they want to use, regardless how complex. This all proves that IVI is becoming commodity quickly and carmakers are trying to win customers with other techs, such as safety.