All posts by Joel Hoffmann

www.linkedin.com/in/joelhoffmann

GM Content to Take Slow Lane toward “Super Cruise” Autonomous Features

Super Cruise will contain sensors that track drivers’ eye movements. “If we don’t get those signals and feedbacks, we don’t engage,”

Read the full article at: blog.caranddriver.com

GM needs to be much more cautious on self-driving tech rollouts than companies like Tesla, due to their size and financial exposure. Regardless, driving while sleeping will always be a problem, so watching eyeballs is a good idea. A year ago this was not part of the design so GM is learning from early adopters.

Bluetooth 5: What you need to know

Bluetooth 5 advancements also open up more possibilities for SIG companies – now at an all-time high of 30,000 member companies

Read the full article at: embedded-computing.com

Now that is an impressive Special Interest Group (SIG) at scale of 30K members! I can only imagine their All-Member Meetings, must need a sports stadium. This shows what ubiquity means in technology.

Mitsubishi Electric uses artificial intelligence to support driver assistance systems

actual performance often fails to measure up in real-world situations. Even if computers have surpassed humans at certain tasks, the technology overall has made only baby steps

Read the full article at: safecarnews.com

When I read “artificial” and “intelligence” in the same sentence I stand to attention. I think the human brain goes way beyond “baby steps” – if trained with anything close to the diligence of what these AI systems are being fed by massive supercomputers.

US Transportation Secretary Foxx says autonomous car should be tested before coming to the road

assume people will be tempted to take foolhardy risks when they activate the autonomous features in a car, making it imperative to design vehicles that minimise the chances of irresponsible behavior.

Read the full article at: safecarnews.com

The article title was so painfully obvious, but the comment on foolhardy behaviour is a built-in feature for driving cars, even with human drivers at the wheel. Both a jab and a cheer to Tesla I’d say.

SoftBank to Buy ARM Holdings for $32 Billion



ARM traditionally has charged low royalties—one reason its technology is widely used—and that SoftBank could boost profit by raising these fees

Read the full article at: www.wsj.com

Quietly known to few consumers, ARM has a monopoly on the low cost designs for computing in “things” and cars. Thus they seem to be worth around 36x their revenues.

 

 

By eliminating their investment in mobile, how can companies like Intel succeed in IoT which is the same thing at an even lower price point? 

US Consumer Reports calls for Tesla to disable Autopilot



aggressive roll-out of self-driving technology—in what it calls a “beta-test”—is forcing safety agencies and automakers to reassess the basic relationship between human drivers and their increasingly sophisticated cars

Read the full article at: safecarnews.com

Silicon Valley (read: Google) frequently releases “beta” software to the public in the interest of advancing innovation. Tesla, the only substantial Silicon Valley carmaker follows that cue, with much higher risk taking than Detroit would accept.

Intel’s CEO is trying to revamp his 48-year-old company — and it’s causing a lot of anger and turmoil



94 out of 95 Intel employees either said they “heard a vision, but not much of a strategy” or “heard neither the vision nor the strategy,”

Read the full article at: finance.yahoo.com

I heard plenty of strategies, but execution of those strategies has been Intel’s biggest challenge for at least the past decade. Will a new batch of younger workers fix that? Have you seen the work ethic of many teenagers?

Land Rover’s lead engineer explains autonomous off-road driving



everything from ignition the car is in to things like the vehicle speed, the direction of travel, the GPS location, all of that information, which is used by the vehicle’s internal module to do everything from cruise control to turning your lights on and off

Read the full article at: techcrunch.com

Very strange to me that this showcase on vehicle connectivity research does not include use of JLR’s RVI technology developed in Portland, OR. Perhaps the use of open source software is not the intention in the UK HQ.