you pass, say, Stumptown Coffee,” he said, “your phone will ping and say, ‘Thanks for being a Prazo user. Come in for a free coffee.’

Source: www.automotiveitnews.org

For how many years has telematics promised to pay for itself through passive advertising? This is more complex than it looks, I can see Google pulling it off and they will with Android Auto apps and phone, not the car itself.