Category Archives: Uncategorized

Secure FuSa Autonomous Architecture by Renesas – CES 2017

Watch John McElroy as he learns of the advanced safety engineering underway by Automotive Electronics leader, Renesas. Their focus is not just on self-driving, but rather on safe-driving using a fully balanced architecture with intelligent fail operational redundancy while retaining realistic power/heat specifications.

This is an architecture that can actually be built by carmakers. Six computers in 2 housings consuming a total of  25 watts – that’s about 10% of a typical Intel Xeon server or a couple Nvidia Graphics cards. And leaves room for secure communication overhead to prevent a hacker from taking over the car.

west coast weekend

I remember the signs everywhere in Venice Beach “Unauthorized Vehicles Will be Towed”, this is the CA I remember sometimes.

desertmermaidblog

Well okay, technically it wasn’t the “weekend” by the traditional definition. But my weekends are Sunday-Tuesday, so it was for me. Last week my friend from Michigan known as Mariah (a girl that up until that point I pretty much only knew from social media and mutual friends) came out to see me and my sis! It was her first plane ride and first major adventure, and I’m super honored to be a part of that. On Sunday morning we packed our bags with a bunch of thrown-together, mismatched outfits (that’s what I packed, at least), books to read on the beach (which we never actually did), all the CDs we could find and lots of vegan junk food and took off in my beloved Saabi to cross the state line into California. We stopped in Cabazon to see the giant dinosaurs, had energy drinks and chips for lunch, and…

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Scheduling Business meetings in Stuttgart, Germany for next week

A very busy and productive week in Germany. Great turnout of those that care about Linux in the car. GENIVI released its GDP (demonstrator platform) and taught 71 people how to install the system on the new low cost Renesas R-Car Porter board.

Two good friends in the business, Matt Jones and Mike Nunnery
Two good friends in the business, Matt Jones and Mike Nunnery
Matt Jones replacing former PSA exec Philippe Giquel as GENIVI president
Matt Jones replacing former PSA exec Philippe Giquel as GENIVI president
GDP proves out middleware by exposing bugs and driving quality updates
GDP proves out middleware by exposing bugs and driving quality updates

Matt Jones of JLR was made president of the Alliance and now bridges the gap to aligning AGL since he is now on both boards, GENIVI and Linux Foundation. All are hoping for a smooth and faster ride around the sharp curves ahead. W3C launched its full scale Automotive Working Group and member ACCESS already build a prototype to validate the HTML5 automotive API. Running on the Renesas Lager-H2 you can communicate from an embedded browser to the steering, accelerator and brakes.Logically this was a heavy conversation during the OA’15 Automotive Security sessions held at the same venue in Stuttgart. Home of Daimler, with several from the new GENIVI member around, we should expect to see news emerging into the open soon.

Oh and one more thing, they gave me an award.

GENIVI Presented its first Lifetime Achievement Award to Joel Hoffmann on April 2015

Hoffmann Group Consulting, LLC

I will be traveling from sunny Phoenix tomorrow to be fully prepared for a busy week circulating with about 400 members of the GENIVI Alliance along with some special guests.  The event returns to Germany where major automotive development and innovation occurs on a daily basis.  Home to recent member Daimler Corporation in Stuttgart, already a dozen delegates from Mercedes Benz will be participating. Of course all the typical european automakers (BMW, Jaguar Land-Rover, Volvo, PSA Peugeot Citroen, Renault) and their suppliers, plus many from other geographies (Ford, Nissan and Hyundai).

I’m looking forward to some private meetings with any of the members looking for marketing support and have time in my calendar on Sun 19-April, Mon 20-April, and at a few time slots through the rest of the week. Please reach out to me at JAHoffmann@mac.com and we will work out a time and date. Here’s my list of…

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Scheduling Business meetings in Stuttgart, Germany for next week

I will be traveling from sunny Phoenix tomorrow to be fully prepared for a busy week circulating with about 400 members of the GENIVI Alliance along with some special guests.  The event returns to Germany where major automotive development and innovation occurs on a daily basis.  Home to recent member Daimler Corporation in Stuttgart, already a dozen delegates from Mercedes Benz will be participating. Of course all the typical european automakers (BMW, Jaguar Land-Rover, Volvo, PSA Peugeot Citroen, Renault) and their suppliers, plus many from other geographies (Ford, Nissan and Hyundai).

I’m looking forward to some private meetings with any of the members looking for marketing support and have time in my calendar on Sun 19-April, Mon 20-April, and at a few time slots through the rest of the week. Please reach out to me at JAHoffmann@mac.com and we will work out a time and date. Here’s my list of sessions recommended and part of my plan:

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