I will be traveling from sunny Phoenix tomorrow to be fully prepared for a busy week circulating with about 400 members of the GENIVI Alliance along with some special guests. The event returns to Germany where major automotive development and innovation occurs on a daily basis. Home to recent member Daimler Corporation in Stuttgart, already a dozen delegates from Mercedes Benz will be participating. Of course all the typical european automakers (BMW, Jaguar Land-Rover, Volvo, PSA Peugeot Citroen, Renault) and their suppliers, plus many from other geographies (Ford, Nissan and Hyundai).
I’m looking forward to some private meetings with any of the members looking for marketing support and have time in my calendar on Sun 19-April, Mon 20-April, and at a few time slots through the rest of the week. Please reach out to me at JAHoffmann@mac.com and we will work out a time and date. Here’s my list of sessions recommended and part of my plan:
Next week I will share updates from the GENIVI All-Member Meeting – please consider attending if you are interested in Automotive Linux and Open Source software development.
Over 300 people signed up so far to attend, many are not yet members of GENIVI. Please contact me if you are looking for a discount registration.
Presented by the GENIVI Alliance and Sponsored by Intel Corporation, OPEN Automotive ‘15 will explore, along with carmakers, leading suppliers, developers, automotive consortia and industry analysts, “Cyber Security – Protecting the Connected Vehicle.”
- Discover how the relationship between cyber security and safety is having a dramatic impact on smart device integration, infotainment services, embedded solutions, privacy, interoperability, monitoring and collaboration among OEM’s, service providers, regulators and ultimately the consumers.
- Moderated panels will discuss connected car vulnerability and the consequential critical need to address core cyber security issues well before the point of exponential attack growth along with the current initiatives that are being taken by automotive OEM’s and optional suppliers to keep our vehicles and passengers safe.
- With more than 279 million connected vehicles projected to be on the roads by 2021, key industry stakeholders are exploring ways to better collaborate, set standards and define the future automotive architectures for keeping the connected vehicle as safe as possible . The OPEN Automotive ‘15 conference brings industry experts, key contributors and innovators together for a full day of education and knowledge transfer.